How we work together.
All of it, in one place.

How an engagement works

In shortYou brief us, we price it, you confirm. No retainer, no tie-in.

You brief us on a piece of work. We come back with a written proposal setting out what we will do, what it will cost, and when it will be delivered. The engagement begins when you confirm the proposal in writing, and email counts.

There is no minimum commitment, no retainer and no tie-in. When the project ends, you are free to brief us again or not. Each project is governed by these terms together with its proposal, and if the two ever conflict, the proposal wins.

Fees and payment

In shortPriced before we start. Invoiced on commencement, 30 days to pay.

Every project is priced in the proposal before work begins, so there are no surprises. Unless the proposal says otherwise, we invoice on commencement for a first project together, and our payment terms are 30 days from the date of invoice.

For larger projects, we invoice in stages set out in the proposal, so that no single invoice represents a long period of work. Where a project involves significant third-party costs, such as production, print or media spend, we may ask for those costs to be paid in advance, and we will always say so in the proposal.

If an invoice becomes overdue, we may pause work until it is settled, and we may charge interest under the Late Payment of Commercial Debts (Interest) Act 1998. We would much rather just talk to you first, so if there is a problem, tell us.

Your material and our work

In shortYours stays yours. Our work becomes yours once it is paid for, forever.

Anything you give us to work with, such as your brand assets, data, imagery and access to your platforms, remains yours, and you confirm you have the right to let us use it.

Anything we create for you under a project becomes yours once the project is paid for in full. Until then, it remains ours. Once it is yours, you can use it however you like, for as long as you like, with no licence fees and no usage time limits.

Two practical notes. Where the work includes third-party materials such as stock imagery, fonts or music, those are licensed rather than owned, and we will pass the licences to you wherever the licence allows. And concepts or routes we present that you do not choose remain ours, so the work you own is the work you commissioned.

We retain the right to use the underlying skills, knowledge, tools and methods we bring to every project, and to show the work in our own portfolio and credentials unless you ask us not to, which we will always respect.

Confidentiality

In shortWhat we learn about your business stays between us, after the project too.

We keep your business information confidential, including your plans, performance, data and anything else we learn while working with you, and we expect the same of you with anything commercially sensitive you learn about us. This continues after the project ends. We do not name clients publicly without permission.

Approvals and changes

In shortReviews are set out in the proposal. Scope changes are agreed before they cost anything.

Each project includes the rounds of review set out in the proposal. We will tell you clearly when something is awaiting your approval, and timely approvals keep the timeline honest.

If the scope of a project changes along the way, and it sometimes does, we will tell you before any additional cost is incurred and agree the change in writing.

Responsibility and liability

In shortWe stand behind our work. Liability is capped at the project fee.

We will perform the work with reasonable skill and care, and put right at our own cost anything that falls short of that standard. We are not responsible for results that depend on factors outside our control, such as market conditions, platform algorithm changes or decisions made by third parties.

Our total liability to you in connection with any project is limited to the fees paid for that project, and neither of us is liable to the other for indirect or consequential losses such as loss of profit. Nothing in these terms limits liability for anything that cannot be limited by law, such as fraud or death or personal injury caused by negligence.

Data protection

In shortYour customer data is handled on your instructions only, under UK GDPR.

Where we handle personal data on your behalf, such as your customer data for a campaign, we do so only on your instructions, only for the purposes of the project, and in line with UK GDPR. Our privacy policy explains how we handle personal data generally.

Ending an engagement

In shortEither of us can walk away. You pay for work done. No exit fees.

Either of us can end a project early by giving written notice. If that happens, you pay for the work done up to that point, including any third-party costs already committed, and we hand over everything you have paid for. No exit fees, no penalty clauses.

The confidentiality and intellectual property sections of these terms survive the end of any engagement.

The general bits

In shortThese terms plus the proposal are the whole agreement. English law applies.

These terms and each proposal together form the whole agreement for a project, and neither of us is relying on anything said outside them. If any part of these terms turns out to be unenforceable, the rest still stands. Neither of us is liable for delay caused by events reasonably outside our control. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

The free AI search check

In shortIt costs nothing, it is an opinion not a promise, and we never contact your customers.

If you request a check, a person at Kee reviews how your dealership or group currently appears in Google, in AI search tools and in the public listings and profiles that relate to your business. We send you a short written summary. There is no charge, no obligation and no requirement to buy anything afterwards.

The check is our professional opinion based on what is publicly visible on the day we look. It is not an audit, a certification or a forecast. We cannot control or predict what any search engine or AI tool returns, and nothing in a check is a promise of any ranking, placement, citation or commercial result. You should not treat it as your only basis for a business decision.

We only look at information that is already public, plus the website address you give us. We do not access your systems, your DMS or your customer records, and we never contact your customers. We may use anonymised, non-identifying observations from checks to improve our own research, and we will not name your business in anything public without your written agreement.

We aim to reply within one working day but this is a goodwill service, so we cannot commit to a turnaround time and we may decline or withdraw a check without giving a reason. Because no fee is paid for a check, we accept no liability for it beyond anything that cannot be excluded by law. The details you submit are handled as set out in our privacy policy.

The counts shown on our homepage are dealerships, counties and franchised groups Kee has run a check on, whether or not they went on to work with us. They are counted by hand from our own records and updated as the work is done.